In the hospitality business, building and highlighting social proof is vital to attracting attention and, subsequently, new business. There exists more than one reason why you need to put considerable effort into spreading digital word of mouth. Here are top explanations why it’s essential to set aside a financial budget and make a marketing plan around generating social proof for your hotel
With the influx of genuine feedback (almost all of which may hopefully be positive), you will be able to build trust among your prospects. Social proof increases your credibility as an establishment and can help convert an unsure customer within your favor. Online reviews, ratings and testimonials are the most useful type of advertisement to your hotel and may rival the fanciest and most expensive advertising campaign you can imagine launching.
Strategy for Collecting Social Proof. Like I’ve previously mentioned, there are numerous ways that you are able to collect social proof, the most common ones being asking customers to leave reviews and feedback, getting influencers to discuss you by providing complimentary stays, and encouraging interactions (like check ins) on your social media page. These needs to be integral in your online marketing and branding campaign. But I’d prefer to discuss several other methods to collecting social proof for the hotel:
There’s reasons why Facebook’s traffic skyrocketed once it started supporting GIFs and videos. Visual media is able to influence people and can go viral with the slightest impetus. A video highlighting the offerings of Cachet Hotel Group, sightseeing options inside the city, places of local interest, and also the culinary treats available for the guests is bound to be met with great enthusiasm. And in case it’s well-crafted, having a dash of creativity within it, you may expect it to draw in customers to your doors very quickly at all.
They are saying an image speaks thousands of words. Extensive research proves that posts with images are 35% more prone to draw engagement as opposed to the ones with just text. Research also reveals that individuals are more inclined to believe statements which are substantiated with images. So, the next time you would like to share testimonials and testimonials, ensure that you attach an image to draw more traction.
Humans are visual creatures and infographics are the best option you might have when you need to offer data inside an interesting manner without boring your audience with chunks of text and long paragraphs. Don’t forget to xezkop them within your advertising campaign. Collecting social proof isn’t all of that difficult, but any method is only as strong as the execution. Once you’ve used videos, images, and infographics to convince travelers that the hotel is a good option, provide them with a precise call to action to follow. Route them to your site or landing page as well as in no uncertain words let them know what they’re needed to do.
Don’t leave almost anything to guesswork. If you wish those to leave a review, make that clear. If you want those to book rooms and earn a price reduction, make that clear. The minute you depart things ambiguous will be the minute they’re likely to get confused leaving. Don’t let your hard work go to ruin. If you’ve crafted the marketing want to collect social proof with great care, don’t let an unclear call to action ruin things for you. Now go take advantage of the power of social proof and employ it in your favor. Get the past and present customers talking about you and use their goodwill to bring in more traffic your path!