As the company to ever create, CVS has brought a new flavor to the pharmaceutic business. Presently, Consumer Value Store is #53 of fortune 500 companies. The company functions primarily from prescription drugs sales which accounts for 70% of the complete revenues. CVS is really probably the most pervasive drugstore chains in America; it functions nearly 4,100 facilities, placing it side by side with three of the significant competitors, Eckerd, Rite Aid and Walgreens. Within the Consumer Value Shop lies PharmaCare, a subsidiary which is regarded as key to the company’s growth and profit margin as a result of varied managerial techniques it offers to the company.

Company Review

In the beginning, the initial store opened its doorways in 1963 selling health insurance and elegance helps. In the end of that same year, the sequence increased to 17 shops averaging $3.3 million each year. Ever since then, the chain continues to be growing with a rather exceptional rate. Nowadays CVS is effectively operating in well over 32 claims and it is still expanding. Throughout a lot of the 1990s, CVS has separated itself among the most well managed chains within the national drug store industry, reaching the 4000 tag and still is increasing. The company

Key Competitors

CVS faces challenges from 3 major competitors. Particularly, Walgreens which holds 38% of market share is growing at a rate of over 400 new shops each year. Secondly, Eckerd typically the 6th largest U.S. market at 33% of market discuss is venturing the Phoenix marketplace that provides long term development. Lastly, Rite Help Corp with 30Percent of marketplace share is planning to add about 300 private label SKUs including home chemicals, college supply and backyard items just to mention a few.

Major Trends in Business

As a means of reevaluating marketing strategies, CVS is closing a selection of their shops. Roughly 230 has been closed down up to now as it is determined that disassociating off their sequence of shops and malls to individual locations will likely be a lot more lucrative as which not only focus on travelers, but in addition regular residents. According the 2004 plan, CVS plans to begin opening stores in Minneapolis, the 10th largest drugstore market in the united states, and high traffic areas like Chicago, Florida, Vegas, Phoenix and The state of texas for expansion.


CVS marketing strategies revolve mainly around growth. Since the nations cvs headquarters with shops in more than 32 states, CVS is gradually growing its chain of stores in Florida. Presently, it has opened up two stores in Main Fl, nine inside the Tampa Bay area and eight in South Florida. Additionally, CVS has several shops being built such as two more in Main Florida, five in Tampa Bay and 7 in South Fl. In accordance with the Senior citizen Legal Advise, Michael B. Nulman, entrance into the Florida marketplace continues to be lucrative past normal anticipations because not merely has customer approval from the Fl stores been amazing, but sales numbers during these new areas happen to be a lot better than numerous earlier locations.

Marketing Plan

Altering the structure from the stores is yet another technique that generates high profit margins. Shifting from the convention 9600-square-feet prototype, CVS plan toward bigger and much better free-standing up facilities resulted in 22 billion dollars in sales and positioned it second of top drugstore in 2002 amongst its competitors. Rather than the smaller sized stores, the ten,885 and 12,150-square-feet prototypes permit push-via pick up that at the same time serve two cars and provide significant amounts of comfort that is just what the CVS chain is trying to achieve based on Alfred J. Callegarri Local Director of Real Estate Property. Essentially, the CVS chain attempts to be successful in which its xmbrfc have failed.


Along with medicine, CVS offers many different other considerations. As cvs locations near me, it sells the very things which one would find in a practical shop. CVS plus a number of food markets is addressing customer demands by offering a single-quit-shopping and convenience towards the buying encounter. According to the Meals Marketing Institution, the vast majority of new stores and remodeled ones offer an ever-broader number of services and products in a single including red wine, ATM services and greeting cards just for example.

CVS Corporate Office Headquarters – Discover Unique Skills..

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