Earlier in 2013 Google presented its Penguin 2. and more recently the Penguin 2.1, which were targeting manipulative SEO techniques. This has struck fear into the hearts of some webmasters as reports again surface on the internet of sites affected or penalized worldwide.
As affected businesses, or even the SEO companies they engage, make an effort to get over a Penguin penalty, many had resorted to either deleting bad links or getting them disavowed making use of the tool Google provided. It is really an irony considering that the same companies had previously probably spent decent money on backlink building for SEO.
So on the backdrop in the Penguin updates, can this mean that link-building should not be used as being an SEO tool?
Not at all. While spammy link-building will more than likely bring more harm than good getting into the long run, there are still a few thoroughly tested link building tactics which you can legitimately use to push your website (or those of your client’s) up the search engine ladder towards greater visibility.
This is a examine 4 link building strategies for SEO that also work today.
Key Phrases Diversification
SEO companies have long known about the strength of anchor-text. Hence in order to provide their client’s website a greater improvement in rankings in the search engine results page (SERP) for keywords related to their business, some SEO companies had previously dedicated to using keyword rich key phrases for backlink building. Unfortunately on their behalf, unnatural anchor text profile became one of the targets from the various Penguin updates plus some sites that they had that previously ranked well were now penalized.
Today, most SEOs know the importance of ensuring they diversify their anchor-text. Should you be doing link-building all on your own, be sure you practice it too. Use your brand, website address or even phrases like ‘Read more’ or ‘Click here’ to include variety for your anchor text and keep them looking natural.
Get Backlinks from Websites with Clout
One of the greatest challenges that folks face in link building is finding link prospects. In case you are facing this problem, it is likely that you are currently not searching in the right places. Social media marketing platforms like LinkedIn, for instance, can present you with countless link prospects. Examine the LinkedIn Influencers section to discover the top authority bloggers and then try to get backlinks from their store to your web page. You can do so, for instance, by giving them an excellent guest post their readers would want. And in case you are doing blogger outreach, make sure to approach only quality blogs. It doesn’t help to get links from spammy websites just to increase your variety of links. Link-building is just one place where company you keep tells for you.
Get Backlinks from Relevant Local Authority Websites
Besides targeting popular authority websites by which to get backlinks, it is also important to target neighborhood websites that are related to your own. What this means is linking to websites that are topical and therefore are related to your industry. Should you sell travel guides, it may be more worthwhile to get links from Lonely Planet or Frommers as opposed to a popular music blog.
To find link prospects, simply look towards your vendors, business contacts or industry’s association. If their website will not be spammy, inquire further for a link.
If You Can Afford It, Buy a Blog That Gets Natural Links
If yours is surely an authority site with a lot of naturally acquired quality backlinks, then single links may not help much with your link building efforts. It sometimes may make more sense to buy out your blog (within your niche) that generates hundreds of natural quality links and acquire their bloggers to work to suit your needs instead. If their bloggers are already well established inside their field and also have a huge following, they need to have no problems acquiring large amounts of natural backlinks to suit your needs through their usual blogging activities.
In case you are a reduced business on the tighter budget, search for under-maintained blogs that were once popular and had gained a fair quantity of natural backlinks. Contact the owners and get should you can buy them out. Then hold the pages updated to bring the blog back to its glory days, deserving of its readership as well since the natural links it attracted. The main objective ought to be on quality azhigg from the blog instead of a link acquisition exercise.
Obviously you may link back in your site from this blog, but only do this on pages that are relevant and where a link enhances the users’ experience. Avoid spamming the complete blog with your own links and avoid site wide links.
Alternately, you may make an effort to win a web link by assisting the webmaster update his content.
Follow these legitimate tips above and also you will be able to sail through Penguin’s clutches while your competitors remain battling with backlink building soon.