You might have read that the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in a write-up aptly titled, “You Have a Shorter Attention Span Than a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this were a video as opposed to a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement will be the currency. This is affirmed by Aberdeen’s latest report, which discovered that “marketers who are using video are seeing (on average) 49% faster development in revenue.”
Marketing with video expert Rohan Kale, founder of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the best way to attract and engage your audience and can provide as much as an 80% increase in conversions.” Even small increases in sales can create a big difference to profitability. Kale indicates that Dropbox could enhance their conversions by 10% simply by adding an explainer video. This translated into ten million additional users for that file hosting service.
If you are marketing a simple product, or perhaps a complex piece of software, Technology are capable of doing a more satisfactory job of telling your story. Explainer videos far out-pull blog articles or traditional webpages with regards to user engagement. This is my interview with Kale to help startups navigate the usage of such videos successfully.
What exactly is an explainer video – and how can you sell the thought to new businesses? Many people are too lazy to read the complete text on the website or landing page. A short video can hook your prospects and help them understand your value proposition. As a result, your sales cycle reduces – as a result of educational effect of the video – and also you generate more qualified leads. Together with a video on a landing page can increase conversion by 80%. Additionally, Google along with other search engines rank pages with video greater than pages without video. A great explainer video frees your sales team to work on closing high quality prospects as opposed to repeating the same pitch over and over again to prospective clients.
A perfect video strategy should combine live as well as animation videos. An individual brand or product business can benefit most out of live videos. The most effective example is Dollar Shave Club businesses that sell something intangible, like service companies, may benefit most from animation explainer videos, such as this one from Blue Triangle Tech. Remember, the key goal is to engage the viewers. Should you do that, your video will certainly be a success!
Harrison: What exactly are some elements of a higher converting explainer video? The very best explainer videos include many of these aspects: Script – The script is the heart from the video. The perfect script is roughly 90 seconds. It ought to focus on the “pain points” from the customer, while detailing some great benefits of dealing with your solution. It must show your customer as a blgjwo together with your product/service as the guide who can drive them for their best destination.
Graphics – The graphics must consider your target audience and must reflect the daily things they encounter inside their personal and professional life. It must be age appropriate and culturally accessible.
Voice-over – The voice you choose should reflect your brand well and must replicate your brand’s “tone” as established on your website/website landing page.
Music – Much like voice, music plays a vital role in reflecting your brand. It needs to be keyed to bring out your right emotions from the audience. Animation style – The animation style needs to be free flowing and easy to grasp. It can be motion graphics should you be a serious business in, as an example, the financial industry, or it could be cartoon should you be a mild-hearted brand, such as an app company. In some businesses like construction or architecture, 3D videos could be useful. In the end, how your video looks, feels and works depends on your brand and budget.
Subtitles – Approximately 85% of Facebook videos are watched without sound in accordance with research by Digiday. So if you are advertising using Social media marketing, subtitles are necessary.
Harrison: Can marketers work with an iPhone and just shoot something themselves? Generally, as with several things, I believe you receive whatever you pay for. I think that choosing the right video partner is vital for online video marketing success.